What’s Next in Automotive Retail

Are millennials the key to the future success of dealerships? You will have to decide for yourself. Regardless of your outlook though, it’s pretty clear that millennials can add value to any organization.

We’re all familiar with the rule that it’s less expensive to keep an existing customer than it is to acquire a new one – up to 5 times less expensive according to some sources! With this in mind, how can your dealership improve how it retains customers?