The Easier, the Better.

In a world dominated by digital technology that helps with everything from finding a mate to writing an essay (and everything in between), we are accustomed to things being easy and simple.  Once you get a taste of that Amazon-like experience, there’s no going back. 

So then let’s talk about the wild world of buying a car.  It’s an experience that can range from exhilarating to downright nerve-wracking, depending on how savvy you might be with the digital process. 

Over a dozen years ago, shoppers started to move online when researching and shopping for a vehicle.  Back then, Dealer chalked up digital leads to “tire kickers”, mostly due to the lack of understanding or processes available to engage with this new “digital consumer”.   Now, with over 92% of shoppers researching online, Dealerships know what it takes to effectively interact with digital leads, recognizing that there is a real in-market shopper on the other end.  

With the first step of the digital customer journey now fully embraced by the industry, we turn to step two – the transaction.  This is the part of the car-buying tango that often feels like a complicated negotiation.  While financing tools that break down numbers and produce calculations have made figuring out what you can and can’t afford much easier, the process remains intrusive, time-consuming, and the biggest pain point for many consumers. 

Facilitating software that delivers a streamlined and convenient experience is the name of the game.  With taq One’s newly launched functionality, Dealers can now send a credit application and a co-app link directly to their customer to complete remotely, with all their personal and financial information uploaded directly into taq’s secure portal.  It’s convenient for both the customer and the Dealer and addresses the need for a streamlined process that mimics the ease of the Amazon-like experience.  For taq, putting the power back into the hands of the buyer and simplifying the journey from shopper to owner, is the next logical step in the customer-centric evolution.